Download Actualtests4sure PDMA NPDP Exam Dumps and Start Preparation
Download Actualtests4sure PDMA NPDP Exam Dumps and Start Preparation
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Tags: Test NPDP Cram Pdf, NPDP Latest Exam Cram, NPDP Online Tests, NPDP New Dumps Pdf, Exam Dumps NPDP Free
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PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q174-Q179):
NEW QUESTION # 174
Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have
- A. D. II, III, IV
- B. I, II, III, IV
- C. C. I, II, IV
- D. I, II, III
Answer: A
Explanation:
Concept testing has several disadvantages:
II. It is very difficult to test new technologies in a concept test: New and complex technologies might not be fully understood or appreciated by customers in a concept test format.
III. Characteristic human behavior can skew results: Factors such as social desirability bias or respondents trying to please the interviewer can distort the results.
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have: If customers are not aware of the problem, they may not see the value of the proposed solution in a concept test.
Personal taste (I) can be measured to some extent in a concept test, making this option incorrect as a disadvantage. References: Crawford, C. M., & Di Benedetto, C. A. (2011). New Products Management.
McGraw-Hill Education.
NEW QUESTION # 175
__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.
- A. Analyzer
- B. Responder
- C. Reactor
- D. Defender
Answer: A
Explanation:
The strategy defined by Miles and Snow for companies that rapidly follow Prospector companies is
"Analyzer". According to the Miles and Snow typology, Analyzers operate in two types of product-market domains, one stable and one changing. In stable areas, they operate routinely and efficiently through formalized structures and processes. In more turbulent areas, they watch competitors closely for new ideas and then rapidly adopt those that appear to be the most promising. The other types identified by Miles and Snow are Defenders, Prospectors, and Reactors.
NEW QUESTION # 176
According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?
- A. Market testing
- B. Survey research, sampling and statistics
- C. Customer site visits
- D. Focus panels
Answer: B
Explanation:
According to the 1997 PDMA (Product Development and Management Association) study that evaluated the use of market research tools in new product development, the most essential and commonly used tool among
383 projects was survey research, sampling, and statistics. This tool is crucial because it allows for the collection of quantitative data that can be analyzed to understand market trends, customer preferences, and potential demand for new products. It provides statistically significant insights that help in making informed decisions during the product development process.
Thus, the correct answer is C: Survey research, sampling, and statistics.
References:
Griffin, A., & Page, A. L. (1996). PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure. Journal of Product Innovation Management.
PDMA (Product Development and Management Association). (1997). PDMA Handbook of New Product Development.
NEW QUESTION # 177
Which of the following questions are answered through product use testing?
- A. Whether the product solves whatever problems led to development of the product in the first place
- B. Whether or not the product works
- C. Whether the product solves all the problems of the customer
- D. All of the above are answered through product use testing
Answer: D
Explanation:
Product use testing helps answer multiple critical questions:
A. Whether or not the product works: Evaluates the functionality and reliability of the product in real-world conditions.
B. Whether the product solves whatever problems led to the development of the product in the first place: Confirms that the product addresses the initial customer needs or issues it was designed to solve.
C. Whether the product solves all the problems of the customer: Assesses the overall effectiveness of the product in providing a comprehensive solution to the customer's problems.
By addressing these questions, product use testing ensures that the product meets customer expectations and performs effectively in its intended use environment. References: Ulrich, K. T., & Eppinger, S. D. (2015).
Product Design and Development. McGraw-Hill Education.
NEW QUESTION # 178
Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include?
- A. Go, kill, hold, recycle decisions
- B. The highs and lows of impact and probability
- C. Financial statements
- D. Yes or no decisions
Answer: A
Explanation:
Gates are defined as decision points based on deliverables, criteria, and outputs in the context of project management and product development processes. The outputs of gates typically include decisions such as go (proceed with the project), kill (terminate the project), hold (put the project on hold), or recycle (revisit and revise the project plan). These decisions help ensure that resources are allocated efficiently and that projects align with strategic goals.
References:
Cooper, R. G. (1990). Stage-Gate Systems: A New Tool for Managing New Products. Business Horizons, 33(3), 44-54.
Griffin, A. (1997). PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices. Journal of Product Innovation Management, 14(6), 429-458.
NEW QUESTION # 179
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